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Hypergroup Website

Digital Design

Team:  Kennedy Clarke (Creative Director),  Isabelle Chaligné (Web Designer)

After two years of successful business as a creative agency, Hypergroup was ready for a refresh and  evolution in its brand direction. With this website redesign, we built minimal elegant layouts with a focus on futuristic typography and dynamic motion behaviours.


Rams House AR allows its users to experience shared AR activations and games tailored to the LA Rams and presenting sponsor SoFi bank, for use in venue as well as at home.

Loading screen

In Stadium onboarding

A challenge we faced while designing the app was creating an accurate system for the localisation of users.

This involved testing different technical options and selecting a seat selection system with an intuitive touchpad to log in a viewer's position. The visual design also had to embrace the Rams and SoFi bank's visual language.

Shared AR - Animations reflect notable moments during the game eg: key player actions, 1st downs, sacks and touchdowns

Team: featured players animations

Mini Games

SoFi Goal Getter

A SoFi Goal Getter contest broadcast during halftime at one of the Rams Games


For the Christmas Day game, we orchestrated a festive event to create the biggest augmented reality snowball fight. The app users needed to throw and aim a certain number of snowballs to break a present box and defeat a snow yeti.


I designed the broadcast feature for the snowball fight which was shown on the SoFi Stadium jumbotron.

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