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Hypergroup Website

Art Direction, Web design

Team:  Kennedy Clarke (Creative Director),  Isabelle Chaligné (Art Director, Web Designer), Malique Smith (Designer)

After two years of successful business as a creative agency, Hypergroup was ready for a refresh and  evolution in its brand direction. With this website redesign, we created minimalist layouts with a focus on elegant typography and dynamic motion behaviours. The website was then built by the team and myself on Squarespace.


- elevated rebrand

- improved navigation

- dynamic layouts

- better mobile optimisation

- new home page with reel

- new subscription offer page

Layout experiementation

Website mockups

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