INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
HOMELESSNESS INSURANCE
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Collaborators:
Sophia Schiebel
Youssef Sabry
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
ONE TRACK EXPERIENCE
Experience Design, Projection Mapping, Installation
How can you represent the multitude of layers expressed in music?
ONE TRACK EXPERIENCE is a visual installation representing the unreleased music track "Breakaway" by Theo Adler. The installation was produced in collaboration with the West-London artist to represent his vision for the song which he describes as "wanting to experience the feeling of departure".
The installation tries to capture these feelings visually; the loneliness, angst and disorientation experienced in the city. The song was a rough draft at the start of the collaboration; it developed alongside the visual experience, influencing the songwriting and instrumentals of the track.
Collaborators:
Theo Adler
Caolán Caddell
(second camera)
Full version created on Millumin (2017).
Early prototypes of possible installations...
The cube model was selected for its simplicity, positioning the user as a spectator. The blocks refer to the urban setting it was then adapted for exhibition at university.
Chosen installation sketch and tests of the installation
Song lyrics and Theo's description of the song
“Never thought I’d be here in
All these places that you put me in
I’m a bit late but I’m hurriying
So you can really love my way
And she can really look away
And I know that you’ve been here
And heard all about it
And I know that I’ve been there too
So its true
I’ve always been waiting for
And here we go again
From foreign lands they send
Litttle tune to keep me occupied
So lets start again...
And I know I can’t turn back
I know I gotta catch it
I know I gotta catch it so I can’t slow down my dear
So lets start again
Race to the scene
Chasing city light oh she takes me away
And she goes to my head
Lost in this world of words and feelings”
Breaking down the projection timeline
