INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
I’m a Franco-British designer based in Los Angeles, California whose practice consists of visual communication, interactive and video-based media.
With a background in multimedia design, I’ve developed a holistic design approach, underpinned by experiences in creative direction for diverse brands (jewellery, food and beverage, independent artists), visual and UI design for independent research and a keen eye for colours and materials (CMF).
I am conceptually driven and consider broader stakes such as the influence of digital technologies and environmental impact 🌱.
Recently, I've been working at ARound, a startup creating shared AR for live events, and particularly on their latest collaboration with the Los Angeles Rams.