ARound x LA Rams
VISUAL DESIGN · UI
Creative team: Lauren Fisher (Creative Director), Dustin Maertz (Game Designer/Developer), Greg Arring (Game Designer/Developer), Isabelle Chaligné (Visual Designer)
ARound teamed up with the Los Angeles Rams to create a unique shared AR stadium experience. During my time working at ARound, I designed the UI interface and game key art for Rams House AR and created promotional material for the 2022 Christmas day game.
RAMS HOUSE AR
Rams House AR allows its users to experience shared AR activations and games tailored to the LA Rams and presenting sponsor SoFi bank, for use in venue as well as at home.
In Stadium onboarding
A challenge we faced while designing the app was creating an accurate system for the localisation of users.
This involved testing different technical options and selecting a seat selection system with an intuitive touchpad to log in a viewer's position. The visual design also had to embrace the Rams and SoFi bank's visual language.
Shared AR - Animations reflect notable moments during the game eg: key player actions, 1st downs, sacks and touchdowns
Team: featured players animations
SoFi Goal Getter
A SoFi Goal Getter contest broadcast during halftime at one of the Rams Games
CHRISTMAS DAY BROADCAST FEATURE
For the Christmas Day game, we orchestrated a festive event to create the biggest augmented reality snowball fight. The app users needed to throw and aim a certain number of snowballs to break a present box and defeat a snow yeti.
I designed the broadcast feature for the snowball fight which was shown on the SoFi Stadium jumbotron.