INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
ARound x LA Rams
VISUAL DESIGN · UI
Creative team: Lauren Fisher (Creative Director), Dustin Maertz (Game Designer/Developer), Greg Arring (Game Designer/Developer), Isabelle Chaligné (Visual Designer)
ARound teamed up with the Los Angeles Rams to create a unique shared AR stadium experience. During my time working at ARound, I designed the UI interface and game key art for Rams House AR and created promotional material for the 2022 Christmas day game.
RAMS HOUSE AR
Rams House AR allows its users to experience shared AR activations and games tailored to the LA Rams and presenting sponsor SoFi bank, for use in venue as well as at home.
In Stadium onboarding
A challenge we faced while designing the app was creating an accurate system for the localisation of users.
This involved testing different technical options and selecting a seat selection system with an intuitive touchpad to log in a viewer's position. The visual design also had to embrace the Rams and SoFi bank's visual language.
Shared AR - Animations reflect notable moments during the game eg: key player actions, 1st downs, sacks and touchdowns
Team: featured players animations
SoFi Goal Getter
A SoFi Goal Getter contest broadcast during halftime at one of the Rams Games
CHRISTMAS DAY BROADCAST FEATURE
For the Christmas Day game, we orchestrated a festive event to create the biggest augmented reality snowball fight. The app users needed to throw and aim a certain number of snowballs to break a present box and defeat a snow yeti.
I designed the broadcast feature for the snowball fight which was shown on the SoFi Stadium jumbotron.