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Speculative design, Visual Communication 

Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention and/or relief systems for people facing homelessness in the UK.


We envisaged a speculative insurance system which would serve as homelessness prevention in return for accessing people’s personal data. We explored the insurance industry’s methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.


Sophia Schiebel

Youssef Sabry



The project took a dark satirical tone, hoping to underline the importance of emotional care beyond the cold efficiency of number and data-based solutions.

Advertising material, billboards, posters and pamphlets

Speads of the fictional questionaire to sign up to the insurance company.

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