INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
Speculative design, Visual Communication
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention and/or relief systems for people facing homelessness in the UK.
We envisaged a speculative insurance system which would serve as homelessness prevention in return for accessing people’s personal data. We explored the insurance industry’s methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
The project took a dark satirical tone, hoping to underline the importance of emotional care beyond the cold efficiency of number and data-based solutions.
Advertising material, billboards, posters and pamphlets
Speads of the fictional questionaire to sign up to the insurance company.