INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
KEEP CALM AND CARRY ON
Graphics, Visual Identity
KEEP CALM AND CARRY ON is an extremely recognisable poster which has been declined in numerous ways whilst still maintaining the poster's essence proving its strong visual identity.
The poster was originally produced by the British government in 1939 in preparation for WWII. It was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, the poster was rarely publicly displayed and was little known until a copy was rediscovered in 2000 at Barter Books, a bookshop in Alnwick, UK.
In this graphical exploration, I attempted to alter the poster beyond recognition without removing any of the essential elements.