Graphics, Visual Identity 

KEEP CALM AND CARRY ON is an extremely recognisable poster which has been declined in numerous ways whilst still maintaining the poster's essence proving its strong visual identity.  

The poster was originally produced by the British government in 1939 in preparation for WWII. It was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, the poster was rarely publicly displayed and was little known until a copy was rediscovered in 2000 at Barter Books, a bookshop in Alnwick, UK.


In this graphical exploration, I attempted to alter the poster beyond recognition without removing any of the essential elements.