INTERACTION AS EVENT
Branding, Design for streaming/gaming
A response to a Goldsmiths BA Design brief, The Environment Keeps Happening to Me, focused on location-specific design intervention. The area addressed was Hertford Union Canal in Stratford, London.
The intervention aimed to benefit the most conspicuous inhabitants of the canal; the ducks! We decided to create a campaign to promote a healthier approach to duck feeding. We discovered that giving the birds too much stale bread, crisps or other carbohydrate rich products was detrimental to their health. An unnaturally high dough diet meant the ducks were more likely to suffer from malnutrition and overcrowding due to the easy food source. Also leftover bread can often cause the spread of pests and disease.
Advertising, Visual Communication (Speculative)
Client: Uscreates (now FutureGov)
Goldsmiths BA Design collaborated with service design consultancy UsCreates (now FutureGov) on a brief to imagine new prevention or relief systems for people facing homelessness in the UK.
This lead to the creation of a speculative insurance system that would allow serve as homelessness prevention by having access to people’s personal data. We explored this industries methods of communication, language and visual identity to question the current approaches to predict and prevent homelessness.
STUDIO 4: SUPERPOWER - SUPER RECYCLING
Animation, 3D Modelling, Critical Design
Brief : What is (or could be) a superpower? Imagine the "hero" who detains this power, prototype and demonstrate this power in use.
I decided to look at recycling as a superpower because of the opacity that surrounds it. Even with my previous research on recycling, I still struggle to identify if certain materials are recyclable.These items complicate recycling by using proprietary screws for example.
I was interested in imagining tools that would challenge the idea of locked objects and privatised processes. For me it was also important to imagine the hero as someone who played an important role among the machines.
Initial idea: the supertools
I then decided to focus on the novelty of the recycling process with a particular interest in the new material opportunities it could offer. I was considering a transformation into new alloys such as metals and plastics blend or the creation of extra dense materials that could be reused based on their new density properties taking inspiration from phenomena such as nuclear fission. The idea was to bring these storyboarded animations into Unity to simulate the discarded object's change in form.
Pre-slicing objects in Rhino 3D of a mundane object model and an abstract from
In the final video, I decided to put the focus back on the hero and their use of the tools instead of taking the solely machine based projects. I thought it would be important to highlight the role of the individual in the recycling process. The breaking down of the TV is made to be spectacular and shows off the unseen bolts and screws followed by a more abstract squashed object being separated into different layers based on the (digital texture) material of its components.
Final Video demonstrating the proprietary super recycling
If I were to revisit this project I would make the final link between the characters gestures, defined the purpose of the tools and assimilating it to the simulations.